What’s the Best Material for Trade Show Booth Signage?

As a trade show exhibitor, you will have the opportunity to showcase your business’s products, to expand your customer base, and to close deals. If your competitors will also be in attendance, this will be your chance to show why you stand above the rest. When your company is in the spotlight, your image counts. That’s why it’s important to use the right material for your booth signage.

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There’s so much business owners need to do when it’s time for a trade show, often on short notice. This article will take some of the work out of pulling your trade show exhibit together by giving you a basic rundown of the materials and hardware you’ll have to choose from, their pros and cons, and who they’re a good choice for.

This list of the 10 best products for your trade show display is organized into sections for construction materials, signage and backdrop materials, and booth display hardware. Continue reading to discover which materials are right for your company’s needs.

What’s the Best Material for Trade Show Booth Signage?

To say there are a lot of fantastic materials available for trade booth signage is a serious understatement. There are literally hundreds of great materials to choose from, so the decision-making process can be overwhelming. There is no single “best” option, as the one that is best for you will depend on the effect you are going for.

Best Trade Show Booth Construction Materials

There’s a reason these materials are such popular choices with trade show exhibitors. Keep reading to find out if one of the materials we’ve featured here is the right choice for your needs.

1. Pop-Up Counters

If you’re looking for the easiest way to build your counter, consider getting a pop-up counter you’ll be able to customize to your needs. These counters come in a convenient canvas carrying bag you’ll be able to carry right into the venue. They feature a collapsible frame that is lightweight, along with fabric graphics that can be changed out with panel replacements. The incredible thing about these pop-up counters is one person can usually set the whole thing up in about ten minutes. On top of saving time, these will also save you money because you won’t have to pay for transport, as you would with some larger display features.

2. Modular Counters

Modular counters offer an ultra-stylish look for your booth that is easy to set into place because it comes fully assembled. You can find modular counters with front-lit and backlit graphics options. These are available with vibrant printed graphics, and they come in a variety of colors to match any branding. You’ll appreciate the warranty, which offers a lifetime of protection against manufacturer’s defects. If you’ve got the budget to pay for transport, this is a way to create a display that will really stand out. These displays can hold up to 50 pounds, so they’re an excellent choice for any company that needs to display a heavier product.

3. Orbital Truss Kit

An orbital truss kit is ideal for business owners who are looking for an easier way to set their custom exhibit up. These kits are convenient, with the equipment you’ll need all in one hard-shell case. Your kit will include spotlights, adjustable shelving, LCD monitor mounts, stand-alone towers, header panel graphics, and more. They come with PVC magnet panels that are easy to attach, as well. Putting your display case together couldn’t be simpler, because the only thing you’ll need to do with this kit is snap the truss connectors and junction boxes together. You can customize these to your needs, and there are sizes available for larger exhibit spaces.

Best Trade Show Signage Materials and Backdrop Materials

These materials made our list because trade show exhibitors agree they are the best of the best. These highly rated materials will make your signage stand out.

4. Vinyl

If you’re on a seriously tight budget, consider using inexpensive vinyl for your trade show. Although it won’t give your display the most modern, cutting-edge look, vinyl is widely used for trade show banners due to its affordable price and ease of cleaning. This material can be cleaned with a gentle detergent, though harsher detergents may fade the color. Vinyl is acceptable for indoor or outdoor use. The drawbacks of vinyl include the fact that it can be difficult to travel with because it is heavy and it creases easily, so you’ll need to carefully roll your vinyl banner when transporting it.

5. PVC

If your display will have curved panels, you’ll want to use PVC for your signage material. Banners using this material are made of the same semi-rigid material, polyvinyl chloride, that PVC pipes are made of. It produces a vibrant print and can be used for displays with widths of up to ten feet without any unsightly seams. The downside of PVC is the expense of the material and the shipping, and it can have a shorter shelf life. It also can’t be folded, so it will also need to be carefully rolled for travel and for shipping.

6. Fabric

Long before we had the technology to make banners from synthetic materials, we used fabric banners. Why the enduring popularity? Fabric is easy to travel with, easy to store, and you can use it to create a high-end look for your display. Fabric banners can also be used with green printing solutions that are less harmful to the environment. If you plan to travel to multiple trade shows, you want a fabric banner. The downside to fabric, however, is that it’s easy to get dirty or even to stain, and cleaning can fade the design. If you don’t store it correctly, it could even grow mold.

7. Knit-Polyester Dye Sublimated Fabric

Knit-polyester dye sublimated fabric is quickly becoming the trade show exhibitor’s material of choice, and it’s easy to see why. This inexpensive, lightweight material is easy to travel with and store. When you’re ready to set your booth up, you can remove the wrinkles from these banners by spraying them with water—it really is that easy! When you choose knit-polyester fabric, you can be sure that your design will be bright and long-lasting. The only drawback to using this material is that it can’t be used for curved panels.

Best Trade Show Booth Display Hardware

Incorporating this display hardware into your exhibit will make setting up and tearing down a lot faster and easier.

8. Fabric Light Boxes

Illuminated vector fabric light boxes are one piece of hardware you’ll want for your booth because they’ll illuminate your banners and make them stand out like nothing else. Fabric light boxes are for those who want a clean and well-lit visual. These light boxes are ultra-thin—just four inches in depth! If you’ve ever dealt with the old-style boxes that could be as many as two feet in depth, you know what a huge benefit this is. You can use these light boxes to light-up banners with widths of up to ten feet without any unsightly seams. The improved technology has also led to lower costs, faster production, easier shipping, and easier set-up.

9. Retractable Banner Stands

Looking for a banner stand that is easy to set up, roll up, and pull up? Retractable banner stands will allow you to set your banner up without wrinkling it. One thing you’ll really appreciate about these banner stands is they give you the ability to adjust your banners for height. If you’re planning to take these stands to multiple events, you can invest in more durable banner stands that will get the job done. If you are doing a one-time trade show, you can save money with an economy version. You can set these lightweight stands up in minutes, so they’re the perfect choice for anyone who needs to quickly add an extra touch to their booth.

10. Banner Wall

For eye-catching graphics that are easy to set up, consider using a banner wall. Quick-walls are constructed of silver aluminum framing, and they can be set up in a matter of minutes. This is an excellent choice for anyone who is seeking a combination of versatility and affordability. This is hardware you’ll want if you need a quick backdrop for your exhibit. You’ll appreciate the low-profile base feet, which will help your booth retain the sleek look you went through so much trouble to achieve. The main drawback to banner walls is they can be somewhat bulky, so you’ll need to have space to transport them.

Trade Show Signage Tips

This is the quick and dirty list of tips you’ll need to hit the ground running when it’s time to plan your trade show exhibit.

  • If possible, get specifics about the size and layout of your display table ahead of time
  • Use plenty of white space so people can clearly and easily read your message
  •  Hire a professional graphic designer and use high-quality images
  • Display the most important elements at eye-level and keep your message simple
  • Research your target market and make sure your graphics speak to their needs
  • Ask professional printers for options that will allow you to stay within your budget

Now that you’ve had a chance to go over some of the basics, you may be ready to move on to the next step: reaching out to a printing company.

Las Vegas is the number-one trade show destination in the country, with approximately 20,000 meetings and conventions taking place here each year. Big Printing Las Vegas understands what exhibitors need. That’s why we have two shifts per day, seven days a week, so we’re always available to handle last-minute rush jobs. Big Printing has decades of experience, along with service that is consistently five-star rated.

Do you need custom backdrops, trade show displays, banner stands, kits that contain everything you’ll need, or other items for an upcoming trade show? Big Printing provides high-quality exhibit displays in Las Vegas with options for local delivery or pick-up. We also offer nationwide shipping, along with fast turnaround time.

Big Printing Las Vegas has one job, and that’s to make things easy for you. We know what it takes to make sure your graphics resonate with your audience and how to deliver a final product you’ll love correctly and on time. You can contact them at (702) 823-5004 for a free, no-obligation quote, or you can request one online.