Whether you are planning a runway event or a business conference, a stylish backdrop is an important piece in bringing together the overall atmosphere of the event. In the era of smartphones, pictures in front of your backdrop will be all over social media, affecting how interested new clients could become in your brand. In order to ensure that you make a good impression on both your event guests and your audience on cyberspace, keep in mind a few tips when designing your backdrop.
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Step and repeat banners (backdrops with a pattern that repeats itself along the entire expanse of the banner) are great branding tools for any event, as long as they are created after consideration of a few key tips:
When determining what size banner to order, it’s best to know how large your crowd will be and how many people you will want to be photographed in front of it. Backdrops typically range between 8′ x 4′ and 8′ x 12′. Underestimating the size could lead to pictures in which the crowd extends past the banner, leaving the photo looking disorganized.
Though company and sponsor logos are likely already established, private events such as family reunions or birthday parties may require a new logo design. When creating a logo, the font should be bold and easily read from a distance, so that the writing is clear in photos. Otherwise, the backdrop will look like fabric with patterned smudges.
The design of the backdrop should match the personality of the company hosting the event; for instance, a business known for its vibrant color schemes should not have a black and white backdrop. Further, the design can be dynamic, taking advantage of the possibilities of graphic design rather than simply displaying a flat logo on a plain banner.
While the sponsors of any event should be recognized in some form, limit the amount of logos used in the backdrop. Too many different logos can lead to the design looking cluttered, no matter the pattern. Four to five logos would be a good maximum limit to prevent the step and repeat pattern from not actually repeating.
Many factors of a backdrop should be designed with balance in mind. When determining the logo size, you want to find a happy medium so that the backdrop is not too small to be seen or so large that it takes away from the people posing before it. You also need to give the logos enough space so they don’t blend into each other.
Additionally, try to balance the logo arrangement. Perhaps you would like a design in which one of the logos is larger than the others, or you would prefer staggered step and repeat patterns to straight columns.
When uploading the logo file onto the design template, be sure that the file is of a high-quality resolution so that the end result does not appear blurry or pixelated. The same should be considered for the backdrop design as a whole when sending out the design to be printed.
Just as you should use colors thematic to the event brand, consider the color scheme as a whole. While a company’s brand may be connected to a certain color scheme, it may not be appropriate to create an eye-catching backdrop. Perhaps a color you first chose for the logo would be better suited for the background, and vice versa.
Backdrops are best printed on matte material. Under certain lighting, glossy material can cause glare, which will then defeat the purpose of advertising logos. Vinyl is another option when considering backdrop material, but this too can leave a glare.
Glare is also a problem you’ll have to consider when choosing the color of your banner’s background. Off-white colors are popular options for backgrounds since they reflect less light than pure white ones. Darker colors will do an even better job of absorbing light and minimizing reflections that can kill a photograph.
You’ll also want to make sure the background of your banner isn’t distracting and doesn’t detract from the logos that are front and center. No matter the color you choose, be sure that the background complements your logos and allows them to pop.
Backdrops are great tools for any event, as they are not only useful advertising space, but they also make a stylish background to event photos. In order to make the best statement to both your event guests and any potential viewers on social media, the design has to fit the brand and be visually appealing. Considering these simple tips when creating your design can prevent you from making a silly design error in the long run.